Google's new methods
Google asserted they will penalise websites that plug only the anchor text and forget to add things like "read more here" "click here" or "read more". The truth is that S.E.O efforts must target your core keywords, it'd sound like a joke, believing that somebody with a high Search Engine ranking has positioned due to its content. It's all about digital selling and remember, Google earn money just with Pay per Click.
This is just a method to promote Google + as the backbone of social networks , and in this sense, I suspect that Google may continue to promote further. Never forget that Google is a company that earns its money, and thus its stockholders, primarily because of the SEM to PPC advertising with Google Adwords, and not through the S.E.O positioning, which isn't even a penny. Building links with Penguin is not an issue, but a solution.
Panda and Penguin, the S.E.O is in luck
With the new time for SEO from Google Panda, Google Penguin, the beginner, starts to be felt. Google Penguin promotes +1. Some of the articles we have written will be highly and strongly positioned because they have got a larger number of clicks at +1 than others.
Google Penguin: The New SEO
What Google truly wants are links, quality links in quantity, but links. The content serves to retain visitors, to add value , but rarely to seat keywords with claidad in tricky or high business value.
Now, it's your turn in this game, your turn in Link Building techniques. Do you l ike Google Penguin and have strategies to build links? Your comments are welcome all around the Web and if you have the time, share articles on the social networks, write your own ones, chat about it and then, everyone would develop the right activities for reaching a strong position in Google SERPs.
About the Author:
Abel Pardo is Professor of Marketing and Posicionamietno en buscadores at the University of Leon
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