There can be little doubt that the online marketplace is growing with leaps and bounds. Security concerns have been put to rest by using sophisticated checks and balances and consumers from a very wide variety of target groups have found that the Internet offers a safe and convenient way of shopping. The ability to effortlessly compare technical specifications and prices and to access authoritative reviews ensures that shoppers are able to make informed decisions. With the advent of broadband, more and more marketers are discovering the power of a to inform consumers.
Video is a very powerful medium because it can combine sound, animation, graphics, images and video. The correct use of all these media can result in a very powerful message that can both inform and entertain. In the past, video was seen as a luxury and technology was not advanced enough to guarantee smooth, uninterrupted streaming.
When planning to use a video as part of an integrated it is vitally important to consider the factors that are common to all truly effective videos. Consumers should never be underestimated and long, rambling videos will not work. In fact they may cause damage. It is imperative to make sure that each video has a single, clear objective. It is generally better to produce more than one video rather than to achieve too much with one.
A sales video cannot easily stand by itself. It needs to be part of a strategic approach where the video is backed up by more information. It may be important, for example, to provide consumers the ability to print certain documents, to download images or to submit questions online. It is only when video is supported by other sales tools that it can really be used to the best advantage.
Too many online entrepreneurs fail to realize that individuals who are experts in the actual production of professional video material do not necessarily have any marketing experience. The sales field is complex and it is therefore highly recommended to produce the sales video in two different phases. The first phase is the design of the message and only when this is done should the technical expert be asked to translate that message into video material.
While video offers many advantages, cognizance should be taken of its shortcomings as well. Because video is linear, users have to view the material in the order that it is presented. If they want to see a specific segment again, they have to view the entire video from the beginning. It is furthermore not possible to provide any external links. Of course, professional production can be rather costly and the expected benefits and increased business should be carefully weighed against the cost.
There can be little doubt that technology will further advance and the role of the Squeeze Video will become even more entrenched in online marketing strategies. With care and proper planning it can help entrepreneurs reach an extremely diverse audience. As with any other marketing tool, however, care should be taken to ensure that the end result is professional and that it addresses a single, clearly defined goal.
Video is a very powerful medium because it can combine sound, animation, graphics, images and video. The correct use of all these media can result in a very powerful message that can both inform and entertain. In the past, video was seen as a luxury and technology was not advanced enough to guarantee smooth, uninterrupted streaming.
When planning to use a video as part of an integrated it is vitally important to consider the factors that are common to all truly effective videos. Consumers should never be underestimated and long, rambling videos will not work. In fact they may cause damage. It is imperative to make sure that each video has a single, clear objective. It is generally better to produce more than one video rather than to achieve too much with one.
A sales video cannot easily stand by itself. It needs to be part of a strategic approach where the video is backed up by more information. It may be important, for example, to provide consumers the ability to print certain documents, to download images or to submit questions online. It is only when video is supported by other sales tools that it can really be used to the best advantage.
Too many online entrepreneurs fail to realize that individuals who are experts in the actual production of professional video material do not necessarily have any marketing experience. The sales field is complex and it is therefore highly recommended to produce the sales video in two different phases. The first phase is the design of the message and only when this is done should the technical expert be asked to translate that message into video material.
While video offers many advantages, cognizance should be taken of its shortcomings as well. Because video is linear, users have to view the material in the order that it is presented. If they want to see a specific segment again, they have to view the entire video from the beginning. It is furthermore not possible to provide any external links. Of course, professional production can be rather costly and the expected benefits and increased business should be carefully weighed against the cost.
There can be little doubt that technology will further advance and the role of the Squeeze Video will become even more entrenched in online marketing strategies. With care and proper planning it can help entrepreneurs reach an extremely diverse audience. As with any other marketing tool, however, care should be taken to ensure that the end result is professional and that it addresses a single, clearly defined goal.
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