When it comes to PR, there are 2 types of publicity that can be found for you. The very first thing is providing the content. So your online content developer can provide the content to the media outlet and that is a way of getting hoopla and the second aspect is being in the content.
The first thing is providing the content for internet marketing reviews. Magazines and TV shows actually and newspapers and all that kind of thing, need the content to sell the magazines. They want articles, need features for their commentary. That's the reason why folks buy. People are buying the magazine for the content of the mag.
The other side of the coin is, magazines aren't there to sell content. Mags are in the business of selling advertising. The content, that an online content writer creates is a wrapper around those ads to get folks to read the ads, it's all of the content is there for from a media viewpoint. So if you can show content to them, it may help them sell more mags. You are helping them out and they are going to help you out by giving you that exposure.
When it boils down to pitching your aweber review content, what you are trying to do is work out a way to pitch your content to the media to help them out. The media need content that interests their audience period, it's all that it comes down to. So you want to demonstrate that your content helps. There are different ways that you can prove that your content is relevant to their market place.
For instance, if you've got a blog on your website, and it's getting comments and it's getting interaction from readers, it illustrates that you are already an authority in that actual space. You can say that there's social evidence there because folk like the things which I am writing. So if you can show that people are enjoying interacting with the material you're writing, why aren't the mags going to jump all over it, because, well, they are. It illustrates that there's already some interaction there.
Where Twitter can work for you is in that market leadership status. If you've got a Twitter account where you talk about small business things,optimize press review, seo course and all that type of thing and you've a following, you can have your online content developer turn around to the magazine and say, look, I'm very knowledgeable about business consulting and I would like to write for small company. I've got a following of ten thousand Twitter followers. It's pretty provoking. They are going to say, well, you must know what you're talking about because you have built this following on your own , there's that implied authority status.
There are Facebook fans. If you have a Facebook page and you can show your Facebook page has 10,000 fans or ten thousand fans or whatever it might be, you are an expert in that space. If you can go to a couple of the craft magazines in Australia and say, I've got a blog, I let my online content developer write about craft and I am getting many comments here and I've got a Facebook page with 300 fans, it proves you're an authority. It saves the mag doing their own required research on you. It seems like you are already an authority and they will just say, yes, great, let's start chatting.
The first thing is providing the content for internet marketing reviews. Magazines and TV shows actually and newspapers and all that kind of thing, need the content to sell the magazines. They want articles, need features for their commentary. That's the reason why folks buy. People are buying the magazine for the content of the mag.
The other side of the coin is, magazines aren't there to sell content. Mags are in the business of selling advertising. The content, that an online content writer creates is a wrapper around those ads to get folks to read the ads, it's all of the content is there for from a media viewpoint. So if you can show content to them, it may help them sell more mags. You are helping them out and they are going to help you out by giving you that exposure.
When it boils down to pitching your aweber review content, what you are trying to do is work out a way to pitch your content to the media to help them out. The media need content that interests their audience period, it's all that it comes down to. So you want to demonstrate that your content helps. There are different ways that you can prove that your content is relevant to their market place.
For instance, if you've got a blog on your website, and it's getting comments and it's getting interaction from readers, it illustrates that you are already an authority in that actual space. You can say that there's social evidence there because folk like the things which I am writing. So if you can show that people are enjoying interacting with the material you're writing, why aren't the mags going to jump all over it, because, well, they are. It illustrates that there's already some interaction there.
Where Twitter can work for you is in that market leadership status. If you've got a Twitter account where you talk about small business things,optimize press review, seo course and all that type of thing and you've a following, you can have your online content developer turn around to the magazine and say, look, I'm very knowledgeable about business consulting and I would like to write for small company. I've got a following of ten thousand Twitter followers. It's pretty provoking. They are going to say, well, you must know what you're talking about because you have built this following on your own , there's that implied authority status.
There are Facebook fans. If you have a Facebook page and you can show your Facebook page has 10,000 fans or ten thousand fans or whatever it might be, you are an expert in that space. If you can go to a couple of the craft magazines in Australia and say, I've got a blog, I let my online content developer write about craft and I am getting many comments here and I've got a Facebook page with 300 fans, it proves you're an authority. It saves the mag doing their own required research on you. It seems like you are already an authority and they will just say, yes, great, let's start chatting.
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