Day in and day out persuasion is all around us. Hungry? Restaurant administrators will step up to the plate to tell you to come and eat at their place. Feel like being entertained? No problem, new movies will ask you to come and watch them. There is so much persuasion going on all around us that it's easy to not even notice it.
There is a Psychology at work here where people are pointed to accepting new attitudes or ideas or even actions that the art of persuasion compels them to.
There are some obvious techniques that the Psychology of Persuasion employs. Here is a list of them:
o Create a need: when you create a need or add something additional to one that already exists, you are appealing to people's deepest desires for love or security of self-actualization.
* Appeal to social needs: Another good persuasion technique. Here the plea is to your prospect becoming popular or famous or like other people. When TV commercials feature famous people endorsing a product, the notion is that the average viewer will feel like being that famous person by buying that product. TV commercials have made good use of the psychology of persuasion.
* Applying loaded words or images: This means that very positive terms are used to promote certain products or services.
These specific techniques are utilized in the Psychology of Persuasion in order to influence the way people think and act. The word "psychology" derived from a Greek word meaning "study of the soul." As such, there is a division of this study that entails pleasure and pain. What to seek and what to avoid can be strong forces of motivation. This can lead to logical conclusions where there appears to be an agreement between those who persuade and those who are persuaded.
This is one way of leading people to an experience of general expectations. If there is a commonality in this, then people can be led to be willing to buy things they desire and salespeople can make more sales.
This kind of psychology is also employed as a main persuasion technique by politicians, corporate bosses, and even ministers of different churches. Even non-experts can appreciate how applying these techniques are all in the realm of what is practical and even reasonable.
Our mundane experiences are not immune to persuasion. When we are confronted with a kind of persuasion, we react in certain predicted ways. Because this happens, it is feasible to foretell how certain people will react to certain stimuli in order to go for certain ideas or start acting in a certain way. The dilemma is that deceitful people can also employ these techniques. But if you understand the psychology of persuasion well enough, you can always tell whether someone is trying to pull the wool over your eyes or not.
There is a Psychology at work here where people are pointed to accepting new attitudes or ideas or even actions that the art of persuasion compels them to.
There are some obvious techniques that the Psychology of Persuasion employs. Here is a list of them:
o Create a need: when you create a need or add something additional to one that already exists, you are appealing to people's deepest desires for love or security of self-actualization.
* Appeal to social needs: Another good persuasion technique. Here the plea is to your prospect becoming popular or famous or like other people. When TV commercials feature famous people endorsing a product, the notion is that the average viewer will feel like being that famous person by buying that product. TV commercials have made good use of the psychology of persuasion.
* Applying loaded words or images: This means that very positive terms are used to promote certain products or services.
These specific techniques are utilized in the Psychology of Persuasion in order to influence the way people think and act. The word "psychology" derived from a Greek word meaning "study of the soul." As such, there is a division of this study that entails pleasure and pain. What to seek and what to avoid can be strong forces of motivation. This can lead to logical conclusions where there appears to be an agreement between those who persuade and those who are persuaded.
This is one way of leading people to an experience of general expectations. If there is a commonality in this, then people can be led to be willing to buy things they desire and salespeople can make more sales.
This kind of psychology is also employed as a main persuasion technique by politicians, corporate bosses, and even ministers of different churches. Even non-experts can appreciate how applying these techniques are all in the realm of what is practical and even reasonable.
Our mundane experiences are not immune to persuasion. When we are confronted with a kind of persuasion, we react in certain predicted ways. Because this happens, it is feasible to foretell how certain people will react to certain stimuli in order to go for certain ideas or start acting in a certain way. The dilemma is that deceitful people can also employ these techniques. But if you understand the psychology of persuasion well enough, you can always tell whether someone is trying to pull the wool over your eyes or not.
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If you're looking for more information on Effective Persuasion Techniques, there is an entire resource set of articles, surveys, product reviews and a Free Special Report at Covert Persuasion Techniques.
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