Basic Things You Should Learn To Improve Search Ranking In Yahoo

By Anne Lopez

Yahoo used to be the No. 1 search engine so ranking high in Yahoo used to be very important. But today Yahoo has dropped to being the No. 2 search engine and is fast being overtaken by Baidu.

Yet many still find it important and useful to improve search ranking in Yahoo, particularly in Asia. It's because majority of online visitors in Asia prefer to use Yahoo over Google. For example, in Singapore more than 20% of a site's free search traffic can come from Yahoo. So ranking high in Yahoo is still worth the time and effort.

There are many ways through which you can speed up your Yahoo ranking. The following are some basic tips you must consider if you want to learn how to improve search ranking in Yahoo effectively and fast.

1. Creating backlinks is the key. Yahoo loves backlinks and is not much fussy with regard to their quality. Yahoo is more about quantity than quality. However, Google is super fussy about backlink quality. Sites that have thousands of backlinks can outrank those with less in Yahoo. But Google is different.

It is essential to go for quality backlinks if you want to see long term results in search engine ranking. Creating quality backlinks is possible with the use of content articles, and it's a great way to improve search ranking in Yahoo.

2. Use XML. Remember Yahoo is slow and lazy so you should assist it by making its life easier. Google and Yahoo both love sitemaps but Google does not reply on them.

Yahoo utilizes XML site maps more frequently than Google so that it will know what new pages have been updated or added on the site. Adding an XML site map to your website is a must along with a robots.txt file to tell search engine spiders where your XML site map is located and is basic SEO.

Another way for your website to improve search ranking in Yahoo is to create a Yahoo Sitemaster account. You have to let Yahoo know your sitemap location to help it speed up the ranking process.

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