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Sabtu, 18 Februari 2012

Lsi Helps Your Internet Marketing




By Yvonne Brixey


What on earth is Latent Semantic Indexing? Most people, of course, will never want to know what latent semantic indexing is, but anyone reading this article is one of the lucky few who do! So we'll cover the ins and outs of latent semantic indexing in order to give you a good handle on the subject.

In this day and age, few people get by without doing a search for documents on the internet regularly. Latent semantic indexing describes part of the process that search engines like Google use to find those documents. Let's pick the terms apart to see what each word means, then we'll put the whole term into context.

The indexing part of latent semantic indexing means that an organized list or matrix will be created in which all key terms in a document are given a certain "weight" and then ordered according to that weight. How is each term weighted? That is where the word "semantic" comes in. "Semantic" refers to the meaning of a word or group of words, and a lot of analysis goes in to determining the meaning of a word is that many words can have different meanings. And this is where the word "latent" comes in to play.

Latent semantic indexing, or LSI, does its semantic indexing based on more than the obvious meanings of the words in a document, but also on the latent or possibly hidden meanings. Sometimes these additional meanings are simply a matter of context. Take the word "space". "Leave plenty of space when parking a car." "I need my space, man." "Neil Armstrong was the first space man to walk on the moon." Get it? Latent semantic indexing does an analysis of every meaningful word in a document based on the many meanings it can have and the context in which each word is found. The analysis leads to an indexing of the terms by each of their meanings so that every query entered into a search engine has the best chance to find exactly what a person is looking for.

While most people don't have to understand latent semantic indexing, if you are in charge of internet marketing for your company, you'll want to be familiar with LSI and its affect on SEO. SEO is search engine optimization, and nowadays a lot of time and money goes in to optimizing a website so that search engines will give them a higher weighting on key search terms that users often use when doing a query. This very article has been written with latent semantic indexing in mind, in order to give it a high indexing score when someone does a query on the term. So while you may have read the words "latent semantic indexing" enough for one week here, we've also provided you with a useful analysis of how the process works, and how it helps your internet marketing.Lsi Helps Your Internet Marketing




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