If you run a small business, you may think that networking is a waste of time. In fact, joining a small business networking group might be the best thing you ever did for your business success.
I am an advocate of small business networking groups because as you help others, you also help yourself! You not only tell the people about your business but you also find out how you can be of help to them. And as we all know, helping others is one of the best ways to make them remember you (and send you referrals).
You see, the thing that people dread the most about standard "meet and greet" networking events is the feeling that you have to "sell" yourself to people who may not be interested in hearing about you and your business. That's where joining a small business networking group is so helpful: the whole point of the group is to tell each other about your respective businesses and see how you can help each other with referrals. So you get to network without feeling like a pushy salesperson. What a relief!
Joining a business networking group has other advantages as well. For one thing, there's the ability to promote yourself directly to other local businesses who may need your product or services. If they do not directly hire you, there is a possibility that they may recommend you to someone else.
In addition, the support that you get from a networking group cannot be underestimated. Some people report that their weekly breakfast meeting is the most productive meeting of their week. In addition, a networking group usually offers you group advertising discounts, business educational seminars, and lots of useful new ideas
But even with all these advantages, many small business owners are still put off by the idea of networking.
So do you really have to network? Let's put it this way: you need to let people know about your business and a networking group is one of the best ways to do that. It's a way to let people know your business. If nobody knows about it, your business won't be successful. That's why networking is so important.
Joining a networking group is not nearly as intimidating as you might think. In fact, it can actually be fun as long as you join a group that suits you and your business. Consider joining a networking group -- you'll be glad you did!
I am an advocate of small business networking groups because as you help others, you also help yourself! You not only tell the people about your business but you also find out how you can be of help to them. And as we all know, helping others is one of the best ways to make them remember you (and send you referrals).
You see, the thing that people dread the most about standard "meet and greet" networking events is the feeling that you have to "sell" yourself to people who may not be interested in hearing about you and your business. That's where joining a small business networking group is so helpful: the whole point of the group is to tell each other about your respective businesses and see how you can help each other with referrals. So you get to network without feeling like a pushy salesperson. What a relief!
Joining a business networking group has other advantages as well. For one thing, there's the ability to promote yourself directly to other local businesses who may need your product or services. If they do not directly hire you, there is a possibility that they may recommend you to someone else.
In addition, the support that you get from a networking group cannot be underestimated. Some people report that their weekly breakfast meeting is the most productive meeting of their week. In addition, a networking group usually offers you group advertising discounts, business educational seminars, and lots of useful new ideas
But even with all these advantages, many small business owners are still put off by the idea of networking.
So do you really have to network? Let's put it this way: you need to let people know about your business and a networking group is one of the best ways to do that. It's a way to let people know your business. If nobody knows about it, your business won't be successful. That's why networking is so important.
Joining a networking group is not nearly as intimidating as you might think. In fact, it can actually be fun as long as you join a group that suits you and your business. Consider joining a networking group -- you'll be glad you did!
About the Author:
Learn more about business networking groups by visiting Barbra Sundquist's home business website.
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