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Rabu, 21 Maret 2012

Google Instant - Will Online Marketing Benefit From It?




By Anthony Bacon


Google Instant is Google's most recent innovation in terms of search enhancement. Results are shown as an individual types the search. Google Instant provides 10 times quicker search results as when compared with the usual Google search. This advancement, though, has sparked notions that a company's online marketing efforts when it comes to search engine optimization (or SEO) shall be affected.

Google Instant gives you faster searches by means of predicting an individual's search and showing outcomes even before he or she is done typing it. Search predictions are at once given away which will help direct the search of those who don't even know yet what they are looking for.

Search engine optimization is only 1 of many types of online marketing. This is the process of enhancing your website's position within search engine results. A company availing of SEO services desires to achieve highest visibility in the web through an increase in natural traffic.

Firms doing online marketing via SEO are concerned that Google Instant impacts its position in its search results. But Google has responded to this subject by saying that this new technology "does not impact the ranking of search results", referring to its frequently asked questions from the Google Instant webpage.

Online marketing professionals state that Google Instant alters the search algorithm or a site's ranking. But Google maintains that it does not carry out such. People at Google insist that outcomes should not be changed and that they are in the same order.

Nonetheless, for online marketing experts, should the user favor to make use of the autosuggest feature of Google Instant, this may make it difficult for them to acquire clicks on certain keywords. Nothing will be changed if the user finishes his or her search and clicks on the existing links.

It is the argument of online marketing specialists that Google Instant may alter the way people do their search. As this new development in technology has just started and is currently only available in the US, UK, France, Germany, Italy, Spain and Russia, we've yet to find out its real impact on internet marketing soon.




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