The Importance Of Knowing How To Improve Search Ranking In Yahoo

By Chase Perry

Ranking in Yahoo used to be very important as it was the No 1 search engine preferred by people worldwide. Today though, Yahoo has dropped to being the No. 2 search engine, and is actually being overtaken by another search engine, Baidu.

Yet many still find it important and useful to improve search ranking in Yahoo, particularly in Asia. It's because majority of online visitors in Asia use and prefer Yahoo over Google. For instance, in Singapore more than 20% of one's free search traffic can come from Yahoo. So it is still worth to spend time learning how to rank high in Yahoo.

There are several things you should learn if you want to speed up your Yahoo ranking. Read some basic tips below to learn how to improve search ranking in Yahoo effectively and fast.

1. Make multiple backlinks. Yahoo loves backlinks and is not that particular when it comes to their quality. Yahoo is more about quantity than quality. Google, on the other hand, is super fussy about the quality of backlinks. A site that has thousands of back links can outrank those with less in Yahoo, but Google is a different story.

If you wish to get lasting results with regard to search engine ranking, it's important that you go for quality backlinks, whether in Yahoo or Google. You can do this by using content articles, which is a great way to improve search ranking in Yahoo.

2. Use XML. Remember that Yahoo can be slow and "lazy" so you need to think of ways to make its life easier. Yahoo and Google love sitemaps but Google does not reply on them where Yahoo being a bit more lazy than Google does.

Yahoo uses the XML site maps more frequently than Google so that it will know what new pages have been added or updated on the site. It is essential to add an XML sitemap to your website along with a robots.txt file to tell search engine spiders where your XML site map is located and is basic SEO.

Creating a Yahoo Sitemaster account is another way for your website to improve search ranking in Yahoo. You have to let Yahoo know your sitemap location to help it speed up the ranking process.

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