The solution to this subject is it relies on how you make use of the face. Putting a model's face into a website is nearly certain to website owners who wish to create a link for their human audience. Let's face it, humans are visual and so appreciate taking a look at a face and connecting more to what a face wishes to communicate with them. But if you are to design websites that drive home the purpose, then be certain to use faces carefully or not use faces at all.
Faces can distract from your main significance. One example is, if your call to action is to avail of a free transport for casual wearables, and also you are showing faces of the models in a way that dissolves the focus on the "free shipping" link, then your point is ineffective.
Probably the greatest ways to use faces successfully should be to have the face look toward the call to action message. Website eye scan analyses show that almost all visitors such as face to be coming in the left side of your page looking in the direction of the right side, where the call to action statement is placed. Never make the model face the other side of the call to action statement or link.
In a different way is to make the eyes of the models look away. Eyes can be distracting. Except you will be advertising an eyewear, you do not really need a model to see you straight in the eye from your web page.
A well-known clothing group also diminishes the face of that model factually, so the main target is over the outfit and not the model's face. It's in exactly the same way some mannequins do not have faces, even heads.
You may also select a face that could be related to your brand. Be sure this character is a reputable brand representative. This is exactly if you design websites using a face you intentionally want people to remember also to associate with you brand.
If all else fails, use no face after all, and use animals or graphics or animations as an alternative.
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