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Kamis, 12 April 2012

The Versatility of Adsense




By Rui Ludovino


Since the introduction of Adsense by Google, there was many people who doubted Google's idea and thought it would not be marketable and won't generate any profits. Yet today, it's probably the most well known pay per click venture in the world. So, all the people who said that it won't work was wrong. This is because the folks at Google would never go and do something without assessing whether or not it will be profitable, or exactly how profitable it is.

But AdSense isn't just profitable for Google but also profitable for advertiser who uses AdWords and very profitable for publishers who use it to make earnings through their websites. That is why it is the leading advertising method that on-line business owners are using nowadays.

Until today, Adsense is giving benefits to everybody in the game because it exploits a gap in the Internet's advertising model. The Internet is a very interactive environment, and its interactions come from the people who are browsing. They choose whether or not to follow a certain link and the term "navigating" is probably the most precise one at describing this situation.

With this, it is just amazing. Google's job is just to link there are people out there that want to buy stuff and people who want to sell them what they're interested in. This is what Adsense is all about. You won't see banners with Adsense, just see a few words. Internet surfers can choose to click them only if they are interested. SO, they will not be annoyed while surfing on the internet.

With this AdWords advertisers can have their ads everywhere. Their sites is listed in Google's search engine which gets countless of hits per day. Their ads will appear in any website that deals with anything similar to what they're selling. Advertisers are enjoying this because Adsense does all the work for them. Google can link your visitors to products related to the topic they are reading about. And because people who comes to your site is already interested, it benefits you because the chances of them clicking the ads are high. So, this is a win-win situation for everyone.

I can't find anything better than this and that is why we should appreciate what Google is doing for us. With a little practice, I am sure you will be able to benefit from Adsense and explode your earnings.




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