The fact that Flash makes any web site look very attractive and become interactive at the same time cannot be discounted. A first time visitor to a flash site would certainly be entertained since Flash files make animated images, video as well as interactive pages possible. It absolutely makes online visitors more hooked on to the web site itself.
But, the very property itself of Flash is what makes it unfavorable at some point. While it's rightfully enriching to the eyes, there are others who would choose to block any form of Flash content. Since the files are quite large, sites tend to load very slowly, making the web experience such a hassle.
Consideration must always be given to the end users. High speed DSL (digital subscriber line) users may not encounter this concern, but, it is crucial to note that not everybody has access to this type of internet connection. Keep in mind that dial up connection still exists which offer limited internet bandwidth connection. The prolonged wait for the large Flash files or pages to download then becomes a hassle for the web visitor.
How will businesses benefit from it? With the presence of graphics, videos, sound effects, bitmap images and animations, Flash instantaneously prettifies any web site and the products or services being offered as well. But all these mean nothing when the SEO or search engine optimization functionality of the website is at stake.
Introductory pages or splash displays can at times annoy visitors. People who just want to get some information on a product or services may end up surfing around the competitor's site that doesn't have these unnecessary elements. This will directly affect the website's rankings in search engines, and eventually, the company's revenues.
Moreover, crucial data like a product or service name or any pertinent information included in a Flash element won't be recognized in the online search. This shall bring forth low traffic into the website and an almost nil search engine ranking. Remember that consumers continuously take communication to a higher level as can be seen considering the influx of various mobile devices. Take advantage of this opportunity and get your website in excellent shape.
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