The Official Google Blog has it clear: A year after Google Caffeine's launch, the algorithm that lets Google to index or crawl the web for the latest and most related information, was released, Google is now using the freshness factor for its search results, and said that the Caffeine rush will now affect up to 35% of search results.
Google Caffeine was released last year as an algorithm to allow Google to search the web for what's new, hot, recent, and pertinent. Since then, Google said it already obtained momentum as Caffeine lets indexing rapidly and at enormous extent.
The impact to SEO is considerable. SEO copywriters must now qualify for the T-R-U check in article creation and curation.
Timely. Content that is timely will have a better chance to rank. To help writers, they can check Google Trends for topics that are hot and trending and attach their content on these trends. This of course calls for ingenuity especially if the trending items are not directly linked to the products or services which they are endeavoring to market through the articles.
Recurring. Google returns search results which pertain to recurring and relevant events, generally of international importance. For example, writers can peg articles on the NFL, the presidential elections, or other events. Once a searcher enters a keyword that is related to a relevant and recurring event, Google will return results that are linked to this event. The advantage of this to content writers is that they can now advantageously plan for posts to write throughout the year.
Updated. Write down about the most recent, the newest model, the just-released versions and you are sure to get noticed. Google's freshness algo also favours content that keeps updating. This is of course for the reason that Google thinks that their web users would like the updates, not information from a week ago which the searchers most likely already know. For frequently updating topics, Google even ranks those that get updated by the minute. There isn't any place for stale information.
Yet again, the TRU check to SEO Copywriting demands that you write well-timed, recurring, and up-to-date posts or items. Do this and you will have a better chance to land on the first page of Google.
About the Author:
www.magicwebs.com.sg and Magic Webs. Unique version for reprint here: Why Articles On Recurring Topics Is Google's New Ranking Game.
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