The high-tech world of the internet and social media shows no signs of killing off the need for buying business cards to hand out when meeting new customers, potential clients or during networking possibilities. The cards continue to be standard practice. And with hundreds of online printing companies and brick-and-mortar printers it is easier than ever to create a design and have it in stock within days.
Many neighborhood printing shops usually have special deals on creating a basic, no frills card. They usually either have designers on staff for more sophisticated jobs, or they contact out the work to freelancers. The overall design of the cards should give customers an idea about the business beyond just its goods and services. For example, if the company has been around a hundred years, the business card could have a nostalgic look.
The information about the company should prove useful to customers. Otherwise, it would be a waste of time and money to hand them out. When most people get a card, they stick them inside a wallet or purse and often forget about them until they need the company's address or phone number. But, if the phone number or address has changed, the potential customer may feel like the company itself is unreliable.
The design should also be clean, without too much information or clutter. The font should be large enough to be easy to read by the average person. The text should also clearly state the person's job title and what the company is all about. If the information is vague, people are likely to toss out the card later on, because they will not remember why they even have it in the first place.
The weight of the paper stock used is also part of the overall design. If it is too thin, it will feel cheap. Thicker paper will last longer and make a better first impression. However, the size should be the standard one that easily fits into a wallet or business card binder. Using odd sized paper will make it more difficult to file.
Basic white cards are very standard and may be so for years to come. In industries such as banking and finance, it is important to use more traditional details. Some companies though want to stand out from their rivals, and so their employees get promotional materials that are more colorful, and often feature their brand trademarks or copyrighted logos.
All of the basic contact information goes on the front, leaving the back side for more creative text or graphics. If the card is for a freelance web designer, for example, the back can contain a resume listing other projects they have worked on. Additional, useful phone numbers can also be placed on the back, along with special promotions or offers for loyal customers.
Buying business cards can be done quickly and easily. And they are a tried and true, yet personal, marketing tool that can help any company owner or employee promote themselves and network with potential customers. They can also be a gentle reminder about the business owners' goods and services.
Many neighborhood printing shops usually have special deals on creating a basic, no frills card. They usually either have designers on staff for more sophisticated jobs, or they contact out the work to freelancers. The overall design of the cards should give customers an idea about the business beyond just its goods and services. For example, if the company has been around a hundred years, the business card could have a nostalgic look.
The information about the company should prove useful to customers. Otherwise, it would be a waste of time and money to hand them out. When most people get a card, they stick them inside a wallet or purse and often forget about them until they need the company's address or phone number. But, if the phone number or address has changed, the potential customer may feel like the company itself is unreliable.
The design should also be clean, without too much information or clutter. The font should be large enough to be easy to read by the average person. The text should also clearly state the person's job title and what the company is all about. If the information is vague, people are likely to toss out the card later on, because they will not remember why they even have it in the first place.
The weight of the paper stock used is also part of the overall design. If it is too thin, it will feel cheap. Thicker paper will last longer and make a better first impression. However, the size should be the standard one that easily fits into a wallet or business card binder. Using odd sized paper will make it more difficult to file.
Basic white cards are very standard and may be so for years to come. In industries such as banking and finance, it is important to use more traditional details. Some companies though want to stand out from their rivals, and so their employees get promotional materials that are more colorful, and often feature their brand trademarks or copyrighted logos.
All of the basic contact information goes on the front, leaving the back side for more creative text or graphics. If the card is for a freelance web designer, for example, the back can contain a resume listing other projects they have worked on. Additional, useful phone numbers can also be placed on the back, along with special promotions or offers for loyal customers.
Buying business cards can be done quickly and easily. And they are a tried and true, yet personal, marketing tool that can help any company owner or employee promote themselves and network with potential customers. They can also be a gentle reminder about the business owners' goods and services.
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