So many copywriting tips focus on the boring mechanics. The structure of a page, active voice constructions, features vs benefits, blah, blah, snooze. Yes, those elements are extremely important, but you can read about them elsewhere. I'm going to take you into more exciting territory. Read on for copywriting tips focused on unlocking your creative passion.
Explore the Senses Put readers in the moment with multi-sensory copywriting. Fiction writers take great delight in transporting their readers with sensory images. They make their readers feel the sea breeze, smell the salt in the air, taste the cold popsicle as it melts in a mouth, hear the rustling of the sand, see the shadow of the heron that is cast as it flies overhead. Copywriters, you can do this too - and to great effect. Don't forget to work in as many senses as possible (most writers concentrate heavily on visual images and forget that there are other forms of images as well). Give readers the full feeling of using your product or experiencing your service.
Be a Rebel Break the rules. Grammar? Who needs it? Punctuation? Make your own rules. Advertising legend David Ogilvy famously said, "I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular."
Five thousand words for $20? "No problem." High-end copy for $10 per day? "We guarantee the quality - or your money back!" "We will even stipulate - without fear or favour - that all our work is original. No - we will never plagiarise someone else's work, or 'spin' articles using word-crunching software."
Use punctuation like commas and dashes to create a rhythm, spacing out your copy with pauses just like you would have in normal, everyday speech. Start sentences with "And" or "But" because, well, real people do. Let your sentences be a phrase. A word. An image.
Get Literary Use literature as inspiration. Poetry. Fiction. Essays. Theatre. Why not write an ad in the form of a haiku? In fact, it could make a great theme for a campaign. Or an ad in the form of dialogue, almost as if you pulled a few lines from a play.
So there you go. Now you know why online copywriting is important especially to every Internet marketer out there. If you think you have the skills to write really good sales copy and then offer your services on the web, now is the time to do it. As they often say, strike while the iron is hot.
Explore the Senses Put readers in the moment with multi-sensory copywriting. Fiction writers take great delight in transporting their readers with sensory images. They make their readers feel the sea breeze, smell the salt in the air, taste the cold popsicle as it melts in a mouth, hear the rustling of the sand, see the shadow of the heron that is cast as it flies overhead. Copywriters, you can do this too - and to great effect. Don't forget to work in as many senses as possible (most writers concentrate heavily on visual images and forget that there are other forms of images as well). Give readers the full feeling of using your product or experiencing your service.
Be a Rebel Break the rules. Grammar? Who needs it? Punctuation? Make your own rules. Advertising legend David Ogilvy famously said, "I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular."
Five thousand words for $20? "No problem." High-end copy for $10 per day? "We guarantee the quality - or your money back!" "We will even stipulate - without fear or favour - that all our work is original. No - we will never plagiarise someone else's work, or 'spin' articles using word-crunching software."
Use punctuation like commas and dashes to create a rhythm, spacing out your copy with pauses just like you would have in normal, everyday speech. Start sentences with "And" or "But" because, well, real people do. Let your sentences be a phrase. A word. An image.
Get Literary Use literature as inspiration. Poetry. Fiction. Essays. Theatre. Why not write an ad in the form of a haiku? In fact, it could make a great theme for a campaign. Or an ad in the form of dialogue, almost as if you pulled a few lines from a play.
So there you go. Now you know why online copywriting is important especially to every Internet marketer out there. If you think you have the skills to write really good sales copy and then offer your services on the web, now is the time to do it. As they often say, strike while the iron is hot.
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