When first setting out to plan your landing page design, it can prove to be difficult to get some concrete tips to base your design off of.
Truly, there is a strange shortage of quality info on the internet.
To make it a bit simpler on you, I've put together some of the most reliable tips that you should be consulting while you elaborate on your design.
When building a house, you always start with the foundation first. The basics of landing page design are obviously the most important. You need to learn to crawl before you can....dance.
Here are some basics:
- All you contents need to be minimal and have punch
- Points should take 2 sentences max to make
- Your CTA (call to action) needs to be clear and strong
- Do you make your product' value clear?
- Your site needs to be prestigious and stand out from your competition.
Each of these elements are additions in an equation, if you single out any one of them, you just won't get the same results.
Today, i am going to into depth on the last point,
The Fifth basic: A product value
You've got a good product and a fair price. The trick is adding value to your deal without raising costs, how are your supposed to accomplish this?
The first thing you have to understand is that value has nothing to do with the price tag. You consider things over and under priced not because of what they usually, or used to cost, it is all relative to how you live your life.
- Will it saves them hours of work?
- Is it full of sought after information?
- Will it simplify a common task and save lot's of energy?
- Will it help them make lot's of money?
People will always look for these things in a product and how hard your product hits the mark will depend on the person. You main goal is to try to maximize the usefulness to as many people as possible!
To do this, your going to have to do sufficient research before creating a plan of action of how you will design your landing page. in order to find a good halfway point between different groups in your demographic.
When adding value, you need to consider not only what your product does, but what it can do for them.
This is what you call "the benefits". You might think this is basic information, but a very common misconception about it is that benefits and features are the same. Well... Are they?
To explain is as simple as possible. The "features" have to do with your products operations, what it actually does. Whereas the benefits refer to the results of these operation in relation to the consumer.
Below are examples of this relationship in effect:
Product: ProfessionalSqueeze Video
Feature: Created with aspects of consumer psychology in mind
Benefit: Increased reception from prospects
Feature: Professional, hi def design
Benefit: Public favor over competition
This concept is not too hard to understand, the problem people are have is efficiently explaining how their features lead to the benefits.
Stick to the idea of keep your features and benefits side by side, Feature, benefit, feature benefit...etc. Exactly like i did in the example above. This is the most practical way to answer the "what's in it for me" question that will arise mentally after each statement of your products functionalities.
Next let's take a look at your price.
Put on the appearance that their getting more, but don't do this right away. If they already want your product, setting a standard then beating it as you go along will make them want it even more.
By doing this, your prospect feel like your putting money in their pockets.
Just because you can't go any lower does not mean that you cannot make it appear that way. Raise the amount initially, then drop it, simple as that. Everyone loves having the math of involved done for them, so tell them what exactly how much of a deal they are getting. Try adding a Sales Video and do this for an effective response.
Truly, there is a strange shortage of quality info on the internet.
To make it a bit simpler on you, I've put together some of the most reliable tips that you should be consulting while you elaborate on your design.
When building a house, you always start with the foundation first. The basics of landing page design are obviously the most important. You need to learn to crawl before you can....dance.
Here are some basics:
- All you contents need to be minimal and have punch
- Points should take 2 sentences max to make
- Your CTA (call to action) needs to be clear and strong
- Do you make your product' value clear?
- Your site needs to be prestigious and stand out from your competition.
Each of these elements are additions in an equation, if you single out any one of them, you just won't get the same results.
Today, i am going to into depth on the last point,
The Fifth basic: A product value
You've got a good product and a fair price. The trick is adding value to your deal without raising costs, how are your supposed to accomplish this?
The first thing you have to understand is that value has nothing to do with the price tag. You consider things over and under priced not because of what they usually, or used to cost, it is all relative to how you live your life.
- Will it saves them hours of work?
- Is it full of sought after information?
- Will it simplify a common task and save lot's of energy?
- Will it help them make lot's of money?
People will always look for these things in a product and how hard your product hits the mark will depend on the person. You main goal is to try to maximize the usefulness to as many people as possible!
To do this, your going to have to do sufficient research before creating a plan of action of how you will design your landing page. in order to find a good halfway point between different groups in your demographic.
When adding value, you need to consider not only what your product does, but what it can do for them.
This is what you call "the benefits". You might think this is basic information, but a very common misconception about it is that benefits and features are the same. Well... Are they?
To explain is as simple as possible. The "features" have to do with your products operations, what it actually does. Whereas the benefits refer to the results of these operation in relation to the consumer.
Below are examples of this relationship in effect:
Product: ProfessionalSqueeze Video
Feature: Created with aspects of consumer psychology in mind
Benefit: Increased reception from prospects
Feature: Professional, hi def design
Benefit: Public favor over competition
This concept is not too hard to understand, the problem people are have is efficiently explaining how their features lead to the benefits.
Stick to the idea of keep your features and benefits side by side, Feature, benefit, feature benefit...etc. Exactly like i did in the example above. This is the most practical way to answer the "what's in it for me" question that will arise mentally after each statement of your products functionalities.
Next let's take a look at your price.
Put on the appearance that their getting more, but don't do this right away. If they already want your product, setting a standard then beating it as you go along will make them want it even more.
By doing this, your prospect feel like your putting money in their pockets.
Just because you can't go any lower does not mean that you cannot make it appear that way. Raise the amount initially, then drop it, simple as that. Everyone loves having the math of involved done for them, so tell them what exactly how much of a deal they are getting. Try adding a Sales Video and do this for an effective response.
About the Author:
For more effective consumer psychology strategies, visit Landing page design shop , or let us handle everything with effective an effective custom landing page, or a Professional Squeeze Video. Triple your conversions like many others...
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