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Kamis, 02 Februari 2012

SEO Techniques: Does Article Marketing Work?




By Tony Savvides


There are many people who are claiming that article marketing is no longer an effective form of SEO despite the fact that it has been used for years. But the truth is that article marketing can be very effective as a way to build links to your site.

What is Article Marketing

When we talk about article marketing, we are talking about writing articles on a specific topic and then submitting these articles to various article directories.

The benefit of doing this is that you can put a link to your website in your article or include a resource box at the bottom where you can place a link. Links to your site will be viewed more favourably if they are considered to be good quality. Links from article directories are seen as good links to have.

With article marketing, other people can take your articles and place them on their site provided of course that they keep the resource box intact. And when this happens, you will benefit from links from these sites as well. The more of these links your website has, the better as they should push up your search engine rankings.

The Downside of Article Marketing

It is a good idea to implement article marketing as an effective form of SEO provided that you don't do too much of it. This means that your rankings could be harmed if you over do things. Using software to submit your articles to thousands of directories is not a wise move. It is far better to use manual submissions.

When it comes to getting your website to rank higher in the search engines, article marketing can help especially if used in conjunction with a number of other SEO techniques. You should also consider adding fresh content to your site on a weekly basis as this is also very effective.




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