Article marketing can be a great way to build site traffic. Article marketing is the process of submitting articles to directories so that others can post them to their websites as content. Each time someone posts your article you get a link, sometimes two, back to your site. You get traffic and they get great content. It's a win-win situation and this article will explain how it's done.
Know your competition and research what others are submitting in your niche. Read over some of their submissions on a regular basis and adjust your submissions accordingly. This lets you know what information and topics the readers are already receiving too much of and what information would still seem fresh.
If you are having trouble organizing your articles and getting them read, employ the tried-and-true list format. Articles arranged as lists have proven to be extremely popular and effective on the internet. The structure is an easy one for writers to work with. Readers respond well to list-type articles. Lists keep article paragraphs short and punchy - ideal for online writing.
If local or national celebrities have been spotted using your product, don't be shy to ask permission to pass along the fact. This type of unpaid endorsement has the potential to create enormous demand for similar items. Your marketing should not, however, make false claims about whether or not a particular celebrity uses your products as this can create legal and public relations problems.
Use short paragraphs for your articles. These articles should not be too lengthy. If you find that you are getting a bit wordy, break the article up into several smaller paragraphs. This will make it easier for your reader to read through it to the end. Use words that are familiar to most readers as well.
If you are using article marketing just to gain backlinks, you may still want to focus on creating high quality content. If your content is top-notch, then you can gain both the backlinks from your postings and traffic from the referrals from actual articles. It's the best of both worlds.
Use a free online keyword density tool in order to determine what the total keyword percentage is within each article. The search engines frown on keyword stuffing, and may ignore your article if too many keywords are used. If too few are used, your articles may meet the same fate.
Let others use your content, as long as they link it back to you. Allowing blogs and other websites to host your article can be an efficient and easy way to gain new readers, as they will link it back to you. Readers who like your article will visit your website to read more.
Research the subject you wish to write about before you get started. The more informed you are in advance, the better your article will sound. You will be able to show your knowledge, and writing your articles will be an easy endeavor. Readers prefer content that is intelligent and easy to read.
When submitting articles to the top directories, never use spun content -- always write new articles by hand. The top directories will not accept poor quality articles, and your articles will look bad by comparison to others on the site, which would defeat your whole purpose of building a reputation and drawing traffic.
Don't be one of the many online marketers missing out on the obvious details. When you're ready to begin your article marketing campaign, be sure that you use these tips to give your business venture a much better chance of succeeding in the long run. Always remember to stay informed.
About the Author:
Beside creating articles about Article Marketing, Nelia Geske also gives advice about Article Marketing Robot Review on her personal blogs. To understand more about Article Marketing Robot Review, visit www.kingwarrior.info
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