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Kamis, 15 Desember 2011

Getting An Online Content Developer For Your Business




By Reed Slidell


When it comes to PR, there are two types of publicity that is available for you. The first thing is providing the content. So your online content developer can provide the content to the media outlet and that's a way of getting publicity and the second aspect is being in the content.

The very first thing is providing the content for internet marketing reviews. Mags and TV shows in fact and newspapers and all that sort of thing, need the content to sell the magazines. They require articles, need features for their commentary. That is the reason why folks buy. Folk are purchasing the magazine for the content of the magazine.

The other side of the coin is, magazines aren't there to sell content. Mags are in the business of selling advertising. The content, that an online content writer creates is a wrapper around those ads to get folks to read the ads, it's all of the content is there for from a media viewpoint. So if you can show content to them, it may help them sell more mags. You are helping them out and they are going to help you out by giving you that exposure.

When it boils down to pitching your aweber review content, what you are attempting to do is work out a method to pitch your content to the media to help them out. The media need content that interests their audience period, it's all that it boils down to. So you need to prove that your content helps. There are different ways that you can prove that your content is relevant to their marketplace.

For example, if you've got a blog on your website, and it's getting comments and it's getting interaction from readers, it highlights that you're already an authority in that particular space. You can say that there's social explanation there because people like the things that I am writing. So if you can show that folk are enjoying interacting with the material you are writing, why aren't the magazines going to jump all over it, because, well, they are. It demonstrates that there's already some interaction there.

Where Twitter can work for you is in that market leadership status. If you've got a Twitter account where you talk about small business things,optimize press review, seo course and all that type of thing and you've a following, you can have your online content developer turn around to the magazine and say, look, I'm very knowledgeable about business consulting and I would like to write for small company. I've got a following of ten thousand Twitter followers. It's pretty provoking. They are going to say, well, you must know what you're talking about because you have built this following on your own , there's that implied authority status.

There are Facebook fans. If you've got a Facebook page and you can show your Facebook page has 10,000 fans or 10,000 followers or whatever it might be, you are an expert in that space. If you can go to some of the craft magazines in Australia and say, I've got a blog, I let my online content developer write about craft and I'm getting many comments here and I've got a Facebook page with three hundred fans, it proves you're an authority. It saves the magazine doing their own due diligence on you. It looks like you're already an authority and they will just say, yes, great, let's start talking.




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