Like all marketers, you are probably very busy, and your priority is to find more customers and rake in greater profits. Try the AIDA (Attention, Interest, Desire, Action) model if you are looking for a simple, proven model to create sales content without spending hours hunched over the computer. You will be amazed at how quickly you will be able to create an effective sales letter.
How to catch their attention What are the thing that will capture a reader's attention a lot more than an exciting list of things that will benefit them? Have you though about the effects of starting off with 6 of the most appealing benefits of your product or service?
In a sales letter, a Multi Level Marketer might start something like this
a) Experience the freedom of ... 2. Being your own boss Financial independence d) Benefit 3 and so on .....
Their attention would be caught and they would then be compelled to read on.
Determine their interests Sneaking in the basic facts that might otherwise be uninteresting is what we do here. Since the nitty gritty details of the product features won't hold the customer's attention for long, keeping it short and sweet would be better. True, your swimming pools have filters and so on, which is great, but then again there's not a lot of excitement going on here.
Determine their desire Whet their appetite, but give them some cold, hard logic to back up their purchase. Most consumers buy on impulse, then ask themselves whether it was the right choice. Don't make them second guess! Preparing them to face the doubts with a solid logical reason they got the best deal for their buck might include
1. The advantages of purchasing from you.
Testimonials from other satisfied customers.
3. An unconditional money-back guarantee.
d) A very good deal.
Taking action. You should order now! It doesn't pack the wallop of a stronger action statement like this one even though it may say move it:
Hurry! This is a LIMITED TIME special offer so don't miss out on it. To place an order, call now or visit us at www...
Be sure to give details of how to order. It should be part of the command, make it easy to do, and also provide several options.
How to catch their attention What are the thing that will capture a reader's attention a lot more than an exciting list of things that will benefit them? Have you though about the effects of starting off with 6 of the most appealing benefits of your product or service?
In a sales letter, a Multi Level Marketer might start something like this
a) Experience the freedom of ... 2. Being your own boss Financial independence d) Benefit 3 and so on .....
Their attention would be caught and they would then be compelled to read on.
Determine their interests Sneaking in the basic facts that might otherwise be uninteresting is what we do here. Since the nitty gritty details of the product features won't hold the customer's attention for long, keeping it short and sweet would be better. True, your swimming pools have filters and so on, which is great, but then again there's not a lot of excitement going on here.
Determine their desire Whet their appetite, but give them some cold, hard logic to back up their purchase. Most consumers buy on impulse, then ask themselves whether it was the right choice. Don't make them second guess! Preparing them to face the doubts with a solid logical reason they got the best deal for their buck might include
1. The advantages of purchasing from you.
Testimonials from other satisfied customers.
3. An unconditional money-back guarantee.
d) A very good deal.
Taking action. You should order now! It doesn't pack the wallop of a stronger action statement like this one even though it may say move it:
Hurry! This is a LIMITED TIME special offer so don't miss out on it. To place an order, call now or visit us at www...
Be sure to give details of how to order. It should be part of the command, make it easy to do, and also provide several options.
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